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Citation flow is particularly valuable for comparing the authority and influence of different webpages or websites within a specific industry or niche. By examining the citation flow scores of competitors, website owners and SEO practitioners can identify potential opportunities for link building and outreach to enhance their own SEO performance. While citation flow is a crucial metric, it should not be the sole factor considered when evaluating the overall link profile of a webpage or website. Trust flow, another metric introduced by Majestic, focuses on the quality and relevance of backlinks. Analyzing both citation flow and trust flow in conjunction provides a more comprehensive understanding of a webpage's link profile.

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